We all recognize the value of video calls and the ability to hold numerous meetings virtually—whether from home, the car, or even while walking the dog. This practice has become so commonplace that we’re now often asked to justify why we want to meet in person.
For public engagement specialists, in-person activities remain the preferred choice. They are more fulfilling because they allow for deeper exploration of topics and often reveal insights that might go unnoticed on screen.
While animated videoconferencing is effective, it offers a key advantage: eliminating the need for travel. But how do you decide between virtual and face-to-face meetings? Here are a few criteria to help you choose the right format:
- Amount of information to share: If it’s small or moderate, video calls are sufficient.
- Complexity of decisions: For complex decisions, face-to-face is preferable.
- Need for group buy-in: To confirm or strengthen commitment, in-person meetings are essential.
- Nature of exchanges: If discussions require a more natural, unstructured flow, nothing beats face-to-face interaction.
One of the greatest strengths of in-person meetings is the blend of formal and informal moments—the welcome, pre-meeting coffee, breaks, and shared meals. These interactions foster the camaraderie that is vital to a project’s success.
What about you? How do you decide on the format of your meetings? What criteria guide your choice?